#Mask For Unity

BY Isetan Kuala Lumpur | 25th August 2020

Isetan Kuala Lumpur is excited to celebrate Malaysia’s 63 years of independence the new norm way. Featured in our special catalog, we have gathered new arrivals and coordinated various face masks by 13 Malaysian local brands that have used their resources to design and handcraft these pieces with care. The collections are available in a kaleidoscope of colours, patterns, and styles.

Isetan Kuala Lumpur was inspired to start this face mask campaign in praise of our national pride and unity for Merdeka 2020. The base of this inspiration is the #みんなでマスク MINA DE MASUKU* or MASK TOGETHER, a recent charity project curated by Isetan – Mitsukoshi Group, with the collaboration of 40 Japanese Designer brands to make fashionable face masks to give gratitude and support to the medical front liners fighting the COVID-19 pandemic in Japan. These online-exclusive masks were sold out within 24 hours when it was launched on June 17, 2020.

*Illustration by Yu Nagaba and catch copy by Kunihiro Goto.
Yu Nagaba is a renowed Japanese illustrator and artist who excels in Japan and internationally in a wide range of fields including magazines, books, advertisements. Kunihiro Goto is a Japanese copywriter who has done numerous works with Isetan-Mitsukoshi Group, including corporate business branding, shopping bag renewal, and other projects.

These fashionable face masks are creatively versatile, and you’ll be able to coordinate them with any of your outfits. The 13 brands include Cultivation, Cicada, A-Jane, James Hock, Whattowear, Variante, Lifeshop Atelier, Update, Ervy Fashion, Tiga Home, Angel and Kelly, Kapten Batik & Private Stitch.