{"product_id":"davines-minu-shampoo-250ml","title":"Minu Shampoo 250ml","description":"\u003cp\u003eIlluminating and colour protective shampoo for colour-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs colour intensity wash after wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise colour shine. With certified regenerative green coffee extract, it shields hair from oxidative stress that can lead to colour fading. Experience radiant looking, silky smooth hair and long-lasting vibrant color for up to 4 weeks with use of the full routine.*\u003c\/p\u003e\n\n\u003cp\u003eBENEFITS - \u003cbr\u003e\nAnti fading\u003cbr\u003e\nSoftness\u003cbr\u003e\nShine\u003c\/p\u003e\n\n\u003cp\u003eIlluminates and protects colour-treated hair;\u003cbr\u003e\nPreserves colour vibrancy and intensity;\u003cbr\u003e\nGently cleanses hair;\u003cbr\u003e\nRemoves dulling residues, including metals and minerals from hard water;\u003c\/p\u003e\n\n\u003cp\u003eEFFICACY TEST\u003cbr\u003e\nLong-lasting colour vibrancy for up to 4 weeks*\u003cbr\u003e\nMetal chelating action: effectively removes hard water metals**\u003c\/p\u003e\n\n\u003cp\u003e*Instrumental test on hair locks exposed to UV light or\u003cbr\u003e\nrepetitive washes, comparing results using MINU \/ shampoo, conditioner\/mask, and milk vs. control (shampoo without colour protecting benefits).\u003cbr\u003e\n**Instrumental test on hair locks exposed to Fe, Cu, Mg, and Ca, comparing MINU \/ shampoo to a non-chelating placebo.\u003c\/p\u003e\n\n\u003cp\u003eHOW TO USE - \u003cbr\u003e\n1. Apply to wet hair, massage and rinse thoroughly.\u003cbr\u003e\n2. Repeat application if needed.\u003cbr\u003e\nAfter shampooing, apply a conditioner or a mask formulated to help prevent color fading, reduce breakage, and deliver deep nourishment. Try MINU Conditioner or MINU Mask to protect hair color, strengthen strands and leave hair soft, vibrant, and healthy-looking.\u003c\/p\u003e","brand":"DAVINES","offers":[{"title":"Default Title","offer_id":49157587206379,"sku":"DV70026 \/ 8004608293378","price":69.3,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/6168\/7205\/files\/DV70026.jpg?v=1785999206","url":"https:\/\/isetankl.com.my\/products\/davines-minu-shampoo-250ml","provider":"Isetan Kuala Lumpur","version":"1.0","type":"link"}