ISETAN 140th Anniversary - Waku Waku To You
ISETAN 140th Anniversary
Mitsukoshi Isetan Ltd. will mark the 140th anniversary of Isetan’s founding on Thursday, November 5, 2026.
Since its establishment in 1886, Isetan has consistently strived to offer encounters with new value—surpassing the evolving expectations of our customers in every era.
To commemorate this 140th anniversary, we are launching a series of special projects across our Isetan stores, both in Japan and overseas.
The theme is "WAKU WAKU TO YOU!"
With deep gratitude for the past 140 years, we remain committed to delivering "WAKU WAKU"—moments of excitement and delight—that touch the hearts of our customers.
Viewing this 140th anniversary as a milestone on our journey toward the future, we are embarking on new challenges as we look ahead to our 150th anniversary and beyond.
As part of our 140th-anniversary initiatives, we are releasing a series of promotional videos (titled "WAKU WAKU TO YOU!") that feature our signature tartan as a central motif. A total of four videos are planned. The tartan, which serves as an icon for Isetan, is more than just a design; it is a symbol of the journey we have shared with our customers over the years. These videos capture the human connections woven through our tartan, the enduring values passed down across generations, and Isetan’s vision as we look toward the future.
About The Logo
The tartan pattern, long used as the design for Isetan's shopping bags and familiar to customers, is woven with intersecting threads, resulting in a distinctive pattern of diagonal lines on its surface . The logo commemorating Isetan's 140th anniversary uses these diagonal lines as its design motif. It embodies the message of wanting to deliver the exciting fun and future of a department store to customers by weaving together the power and aspirations of people.
